Incentivizing Participation: A Good Idea or Not?

For class, I had the great pleasure to read Colin Delany’s, “Online Politics 101: The Tools and Tactics of Online Political Advocacy.” Delany’s witty and straight-forward approach to teaching the basics on how to build a solid online (and partially offline) advocacy program is far one of the better white paper’s out there on the subject. From stressing the importance to integrating your online/offline communications strategy to how to contact bloggers (something I’ve never done and always been scared of), Delany hits the mark on the do’s and don’t we should follow. Except maybe one: incentivizing activists to join.

Effective Email Strategy When Targeting Potential Advocates

After watching Adam Green and Lauren Miller’s bootcamp video on how to write persuasive and targeted HTML emails, it just reminded me how easy it is for people to forget the mantra of KISS: keep it simple, Stupid! Too often, we (and by we, I include myself) tend to get carried away in the passion of the moment. We become overly verbose and forget that after just a couple of lines of text, if you haven’t gotten to your point, no one cares anymore. As Susan Powter would say….it’s time to stop the insanity!

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