Monthly Archives: April 2011

Millenials Making the Move, Civicly

According to Winograd and Hais, the authors of “Millennial Makeover: MySpace, YouTube, and the Future of American Politics,” there has been a major shift in the political sphere. Essentially speaking, their book discusses that the rising generation of Millennials  will … Continue reading

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Obama’s Facebook Town Hall Meeting

In case anyone missed it, Obama was a hit as he held a recent town hall meeting at the Facebook headquarters in California. As described by CNN: The White House held a “town hall” at Facebook’s headquarters, where the president … Continue reading

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Review of Three Metrics/Measuring Tools

Advocacy organizations need to be able to track traffic and analyze the reach of their messaging and who are the major influencers affecting their campaign’s outcome. While there are many tools available, it can be difficult to choose between them. … Continue reading

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Online Tools of the Trade When Measuring Impact

In a previous post, I discusses Alan Rosenblatt’s recommendations the basic elements  to accurately measure the impact of your social media campaign as well as the major rules to follow when engaging with others via social media tools, particular Twitter. … Continue reading

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Understanding Monitoring Tools: SocialMention vs Addictomatic

Organizations need to be fully aware about their reputation and their campaigns’ online presence in order to design and create both persuasive messaging and a strategic online outreach plan. With there being hundreds of online outlets to monitor, the only … Continue reading

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How Obama Leveraged Social Media in the 2008 Presidential Campaign

In, “Learning From Obama: Lessons for Online Communicators in 2009 and Beyond,” Colin Delany details  President Obama’s strategy, campaign structure and technology, online outreach and recruiting, field organizing, voter/volunteer mobilization and of course online fundraising when he ran for office … Continue reading

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