As I was doing my usual perusing of daily deals to save money, I came across The Red Cross offering to donate $10 for the price of $5 on LivingSocial. This is the first time I have ever seen any advocacy group be willing to use this form of social media for purposes of fundraising. What’s brilliant about this isn’t just that they are making it cheaper for people to donate more to an amazing cause, but LivingSocial allows you to share deals with others via SMS, email, Twitter and Facebook as well. Therefore, the possible reach of this campaign is huge.
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