While at a local adult beverage establishment (read: bar), I happened to come across a poster from BankruptingAmerica.org — a grassroots organization exploring, “the policies hindering economic opportunity and growth in America. The project focuses on the causes of the country’s current economic downturn and the future implications of careless policy-making.” What caught my eye wasn’t that they were advertising at this location. Many people of all ages and walks of life have interest in how the government spends it money and the economic future of our country. What peaked my interest was their use of text messaging as a means to get people involved, asking those interested in learning more to text the word “CUT” to a short code of 26747 for alerts on the topic and get people engaged. As we are coming up on the heels of our mobile advocacy conversation in class, I thought this to be an excellent example of how organizations integrating traditional advertising methods of advocacy with new technology.
They are also using the same campaign on Twitter and Facebook, asking people to take action on polls and alerts. As Alan Rosenblatt stated, this is a wise decision as while each separate strategy may not have a large impact, the whole is bigger than the sum of its parts. Now if they were only into include a QR code which would link them to more alerts or their website, they would be going the extra mile to adapt to emerging technologies.