Monthly Archives: March 2011

Red Cross Using LivingSocial for Fundraising

As I was doing my usual perusing of  daily deals to save money,  I came across The Red Cross offering to donate $10 for the price of $5 on LivingSocial. This is the first time I have ever seen any … Continue reading

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Texting To Aid Japan

In what can be described as one of the worst tragedies in decades, I am going to devote this post on how organizations are using mobile texting to donate to Japan. As we have been discussing the use of mobile … Continue reading

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Mobilizing Advocacy in the 2.0

Ben Rigby provides a practical, one-stop guide on how organizations can leverage Web 2.0 technology to broaden its reach to their advocates in his book, “Mobilizing Generation 2.0: A Practical Guide to using Web 2.0.” From how to properly set … Continue reading

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The Rise of Mobile in the Advocacy Sphere

In this week’s readings, Harbart and Stein, Michael & Katrin Verclas discuss the importance of using mobile for advocacy purposes. Each author has a different take on what is important and how the rise of mobile usage is one all … Continue reading

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Tips on Growing your Mobile Advocacy List

This week we discussed using mobile for advocacy purposes. One of the issues that came up was building your list and best practices: do you put a place on your site for possible advocates to sign up organically or do … Continue reading

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Measuring Impact and Reach of Engagement in Social Media Campaigns

Alan Rosenblatt provides details on how ways to accurately measure the impact of your social media campaign as well as the major rules to follow when engaging with others via social media tools, particular Twitter. As social media is paramount … Continue reading

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Discussing US Bankruptcy in Social Media

While at a local adult beverage establishment (read: bar), I happened to come across a poster from BankruptingAmerica.org — a grassroots organization exploring, “the policies hindering economic opportunity and growth in America.  The project focuses on the causes of the … Continue reading

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