Monthly Archives: February 2011

Media Advocacy And Taking it One Step Further

I really enjoyed Harry Weisbren’s article in the Huffington Post discussing the important of “amplifying” media advocacy beyond traditional media outlets and felt that he grasped the importance of outreach and leveraging one’s message through media channels. Below are two … Continue reading

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New Emergence of QR Codes in Advocacy

Just recently, I came across a great article on by Brannon Cullum on movement.org that talked about the new insurgence of QR codes amongst advocacy groups. While the technology is typically used for retail and advertising purposes, QR codes advocacy … Continue reading

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It’s a Small World in Advocacy

Chapter 9 in Clay Shirky’s book, Here Comes Everybody: Revolution Doesn’t Happen When Society Adopts New Technology, it Happens When Society Adopts New Behaviors, discusses the phenomenon of six-degrees of separation and how this can really help target one’s message … Continue reading

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How to Leverage Online Political Advertising

This week we read a variety of articles that discussed how to use online advertising when targeting particular demographics for a variety of purposes. And as we read in these articles, it is all about targeting particular niches. With this … Continue reading

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Playing Dirty in Facebook Advocacy

A couple weeks ago, ClickZ posted the article, “Facebook’s ‘Report this Ad’ Worries Political Advertisers” the basic premise being that since Facebook allows users to reject ads that pop up and say why, both sides of the isle are attacking … Continue reading

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Using Facebook Ads to Micro-Target Gay Marriage Advocates

For class we were required to create a targeted Facebook ad campaign onĀ  a particular issue. With the recent move from Congressional GOP’s to ban gay marriage in DC — which already passed last year — I found this to … Continue reading

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Weaving 2-D with 3-D Online Advocacy Strategies

As we read about the three different dimensions of advocacy in our reading this week, I thought it would be great to share with you a product that weaves 2-D with 3-D strategies. Capwiz — an online tool that lets … Continue reading

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